In a year defined by economic uncertainty and digital upheaval, businesses grappled with transformative challenges and emerging opportunities. At the forefront of these shifts, Practus observed critical trends that reshaped the business transformation landscape. From operational resilience to data-driven decision-making, organizations sought innovative strategies to navigate market disruptions. Talent transformation emerged as a cornerstone for future growth, highlighting the need for a workforce equipped to adapt to evolving demands. Bhavik Desai, Head of Client Solutions (India & MAE) at Practus, sheds light on the pivotal moments of 2024 and shares the company’s vision for empowering businesses to thrive in an ever-dynamic global economy.
TAM: Reflecting on 2024, what were the most significant trends or challenges Practus observed in the business transformation landscape?
Bhavik Desai: In 2024, our clients faced a rapidly evolving business landscape marked by economic uncertainty, digital disruption, and increasing pressure to deliver measurable outcomes. Among the most notable trends, we observed a heightened focus on building operational resilience. Many businesses sought to strengthen their supply chains, optimize costs, and adopt agile frameworks to respond swiftly to market changes.
A significant shift was the growing reliance on data-driven decision-making. Clients increasingly demanded real-time insights and predictive analytics to improve forecasting and align strategies with market realities. However, implementing these technologies often highlighted the challenge of bridging skill gaps and overcoming legacy infrastructure constraints. The year also underscored the importance of talent transformation. Clients recognized that a future-ready workforce is key to unlocking business growth, yet many struggled to balance upskilling initiatives with day-to-day operational demands.
TAM: As we approach 2025, what key priorities or innovations is Practus focusing on to help business owners scale and professionalize their operations in an increasingly dynamic economic environment?
Bhavik Desai: Practus is prioritizing initiatives that focus on delivering measurable value and scalability for business owners. These include:
- Digital Transformation Acceleration: Implementing advanced ERP systems, AI-driven analytics, and automation tools tailored to client needs.
- Performance Measurement Frameworks: Introducing metrics-based solutions to align operations with strategic goals and improve ROI.
- Sector-Specific Solutions: Developing customized offerings for high-growth industries such as manufacturing, healthcare, and technology.
- Upskilling and Change Management: Equipping leadership and teams with the skills and mindset necessary to embrace change and drive innovation.
We believe these priorities will empower businesses to adapt swiftly to market dynamics while building a strong foundation for long-term growth.
TAM: How has Practus adapted its approach to value creation, particularly in light of changing market demands and advancements in technology this past year?
Bhavik Desai: In 2024, Practus redefined value creation by embracing a results-driven consulting model. We adopted an approach that aligns consulting interventions with tangible business outcomes, such as revenue growth, cost optimization, and improved operational efficiencies. Leveraging cutting-edge tools like predictive analytics, process mining, and intelligent automation, we have significantly shortened the transformation timeline for our clients. Additionally, Practus has expanded its ecosystem partnerships with leading tech providers to deliver end-to-end solutions that are scalable and future-ready.
TAM: Can you share insights on specific industries or sectors where Practus has seen the most demand for its performance improvement and business transformation solutions in 2024?
Bhavik Desai: In 2024, Practus witnessed significant traction in the following sectors:
- Manufacturing: Companies sought solutions to streamline supply chain operations and adopt Industry 4.0 technologies.
- Healthcare: Increased focus on operational efficiencies and regulatory compliance drove demand for tailored transformation solutions.
- Retail and E-commerce: Businesses looked for strategies to enhance customer experience and leverage data analytics for demand forecasting.
- Technology and SaaS: Startups and established players sought support in scaling operations and navigating funding challenges.
Our ability to deliver industry-specific insights and measurable improvements has been a key driver of our success in these sectors.
TAM: Looking ahead, how does Practus plan to further differentiate itself as India’s premier partner, and what role do you foresee for new age technologies in this journey?
Bhavik Desai: To cement our position as India’s leading consulting and implementation partner, Practus is focusing on the following strategies:
- Innovation-Driven Approach: We are investing in R&D to develop proprietary frameworks and tools that offer a unique competitive edge.
- Client-Centric Models: Expanding our focus on outcome-based pricing to ensure clients see direct value from our interventions.
- Global Expansion: Scaling our presence in key international markets while maintaining our commitment to excellence in India.
We believe that new-age technologies will play a pivotal role in enabling data-driven strategies, fostering innovation, and unlocking new opportunities for businesses in an ever-changing landscape.
