Syren has announced the appointment of Vibhu Tiwari as its Vice President – Go-to-Market (GTM) and Channels, a move that strengthens the company’s leadership bench as it accelerates its growth strategy in data engineering and supply chain intelligence. Tiwari brings more than 16 years of experience in developing and executing global go-to-market strategies across leading technology firms, including Celebal Technologies, ElectrifAi, Searce Inc., and Rediff. Over the years, he has been instrumental in building partnerships, driving revenue growth, and managing enterprise transformation programs across markets.
In his most recent role at Celebal Technologies, Tiwari led GTM operations for North America, focusing on cloud and data-led modernization. He is credited with driving the SAP Surround Migration to Azure Databricks initiative, which contributed to a $2.9 million increase in annual recurring revenue (ARR) within a year. Prior to that, at ElectrifAi, he oversaw global alliances and sales efforts, focusing on data and AI-led business transformation.
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At Searce Inc., where he served for nearly six years, Tiwari managed key alliances with Google Cloud, led a team of cloud consultants, and was involved in large-scale managed services contracts and migration programs to AWS and Google Cloud. His earlier experience at Rediff and QuantM Ltd. included leading go-to-market initiatives in the cloud, martech, and SaaS domains, and collaborating with major technology providers such as IBM, Microsoft, and Salesforce.
In his new role at Syren, Tiwari will be responsible for shaping the company’s GTM strategy, building partner ecosystems, and driving market expansion across global regions. Syren Cloud is known for developing self-healing, AI-powered supply chain intelligence solutions that help enterprises detect, predict, and resolve disruptions in real time. Its flagship platform, Optima Control Tower, provides 360-degree visibility and predictive recommendations to enhance supply chain performance.
The company also offers solutions such as Available to Promise (ATP) and On-Time In-Full (OTIF) to improve precision planning, inventory management, and logistics efficiency. Syren’s collaborations with technology partners like Microsoft and Databricks support its focus on deep data integration, automation, and analytics-led decision-making.
