iNvent, an Apple-authorised premium reseller powered by P3S Ventures Pvt. Ltd., has marked a significant milestone with the launch of its largest experiential store in Unity One Elegant Mall at Pitampura, New Delhi. As Apple’s footprint and aspiration continue to grow across the country, iNvent is positioning itself as a long-term partner focused on delivering global Apple standards with a distinctly local understanding. In an exclusive conversation with Tech Achieve Media, Swarn Bajaj, Founder and CEO, iNvent, shares insights on building trust-led customer relationships, the importance of experiential retail, and the brand’s expansion strategy across Tier 2 and Tier 3 markets.
Also read: iNvent Opens Largest Experiential Apple Premium Partner Store in Delhi
TAM: As an Apple-authorized partner in a highly aspirational market like India, how do you balance global Apple standards with local consumer expectations?
Swarn Bajaj: First of all, I am not entirely sure that expectations are very different. If you look at it broadly, Indian consumers today are well exposed. They travel internationally and are aware of the latest products and technologies available across the world. What we have seen more recently in India is a clear aspiration to own, acquire, and experience these products and technologies in real time. In that sense, if something is available today in a particular part of the world, Indian consumers increasingly expect it to be available to them as well.
This expectation and aspiration are not very different from what we see globally. As an Apple partner, we have an important role to play as this market continues to evolve.
India is a very large and diverse country. Our role is to take the Apple ecosystem and the Apple experience to every corner where there are emerging consumers and evolving markets. This includes helping customers understand what Apple products can do for them, how they can enhance their lives and improve productivity based on their needs, and ultimately creating that moment of joy as they enter the Apple ecosystem.
TAM: With multiple Apple-authorized partners in the market, what truly differentiates iNvent beyond store count and product range?
Swarn Bajaj: I think, fundamentally, we are a player that is here for the very long haul. We strongly believe in investing in long-term relationships with our customers. We are not opportunistic, and we are not trying to lure customers with the lowest possible price. Our focus is on serving customers throughout their entire ownership journey. That approach helps build trust and creates a stronger bond over time. And I believe that is what really makes a difference; it influences customers to choose, and eventually prefer, a particular operator or partner
TAM: You emphasize international standards of shopping experience. What are the non-negotiables for iNvent when it comes to in-store experience?
Swarn Bajaj: There are several elements that together define the overall experience, and quite honestly, all of them are non-negotiable. Of course, there can be occasional lapses, this is real life, but we are constantly working to improve. As I mentioned, the experience has multiple layers. One is the physical aspect of the store itself, which is the architecture and design. The second is the product element, where customers can physically interact with and experience the full range of Apple devices. The third is the human element, which is extremely important, and how customers engage with our Apple-trained experts and team members in the store, including the more intangible and softer aspects of service. We are continuously focused on improving these elements and maintaining the standards that Apple expects from us. Ultimately, it is this combination of three or four key elements that comes together to shape the overall in-store experience for the customer.
TAM: You have a store in Shimla as well. How do you plan to further expand your presence in Tier-2 and Tier-3 cities?
Swarn Bajaj: If you look at Tier 2 and Tier 3 cities today, they are growing very rapidly. We are continuously expanding our presence in these markets. In fact, one of our most recent store openings was in Barnala, Punjab, which would typically be classified as a Tier 3 town, and we have been extremely encouraged by the response there.
What we are realizing is that there is a strong consumer base and a clear market opportunity in these regions. If you are able to offer the right environment and bring the right technology to these cities, there is definite potential to grow the business. At the same time, it allows us to contribute locally by developing the catchment for our offerings and supporting the community in meaningful ways. As I mentioned earlier, this market continues to evolve. In metros like Delhi, in particular, we see experiential retail gaining increasing importance, and we strongly believe this is the right direction to pursue. That belief is reflected in this new and differentiated format, which is the first of its kind in Delhi
