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    HomeFuture Tech FrontierDoordarshan Becomes First Government Channel to Launch AI Anchors: AI Krish and...

    Doordarshan Becomes First Government Channel to Launch AI Anchors: AI Krish and AI Bhoomi Coming Soon

    Doordarshan, public service broadcaster of India owned by Prasar Bharati, will soon become the first Government channel to launch artificial anchors. Doordarshan, popularly abbreviated as DD, will launch two AI anchors, AI Krish and AI Bhoomi, on 26 May 2024 on its channel DD Kisan. “In this era of ‘Artificial Intelligence’, Doordarshan Kisan is going to become the first government TV channel of the country, where all eyes are going to be on an AI anchor. Doordarshan Kisan is going to launch two AI anchors (AI Krish and AI Bhoomi). These news anchors are a computer, which are exactly like a human, or rather, these can work like a human,” says a note from Doordarshan.

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    The organisations mentions that these AI anchors are being introduced as they can read news for 24 hours a day, and 365 days a year without getting tired. “The farmer viewers will be able to see these anchors in all the states of the country from Kashmir to Tamil Nadu and from Gujarat to Arunachal, these AI anchors will provide every necessary information about agricultural research happening in the country and global level, trends in agriculture mandis, changes in the weather or any other information of government schemes,” says DD Kisan. In addition to these capabilities, the AI anchors can speak 50 languages from India as well as foreign countries.

    Facts About Doordarshan Channel DD Kisan

    DD Kisan is a specialized television channel specifically aimed at the Indian agricultural community. The channel was inaugurated on 26 May 2015, by the Prime Minister of India, Narendra Modi. The primary objective of DD Kisan is to cater to the needs and interests of farmers, providing them with relevant information to improve agricultural practices, productivity, and income. The channel is available through satellite to ensure wide reach for farmers, especially in rural areas where cable television may not be available.

    Benefits of AI Anchors

    In recent times, AI anchors are being introduced by a number of channels for various reasons. These virtual anchors use advanced technologies such as natural language processing (NLP), machine learning, and computer graphics to mimic human news anchors. Some of the befits offered by news anchors are as follows:

    • AI anchors reduce the need for human news anchors, thus cutting down on salary and training expenses.
    • Unlike human anchors, virtual avatars can work around the clock without breaks or the need for rest, ensuring continuous news coverage.
    • Mispronunciations can be minimised with artificial intelligence avatars as AI anchors can present news consistently.
    • AI anchors can be programmed to deliver news in multiple languages, catering to diverse audiences without additional training.
    • AI systems can analyze viewer preferences and feedback in real-time, allowing broadcasters to fine-tune their content and delivery based on data-driven insights.

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