In today’s data-driven world, businesses are constantly seeking ways to harness the vast amounts of information at their disposal. ClarityX, a trailblazer in AI-driven data analytics and consulting, is helping enterprises unlock the potential of their data to drive informed decision-making and optimize business outcomes. In an exclusive interview with Tech Achieve Media, Rakhi Prasad, Co-founder of ClarityX and a finance industry veteran, discusses how the company’s innovative approach is setting it apart from traditional analytics solutions. With a focus on actionable insights, strategic partnerships, and cutting-edge technology, ClarityX is redefining how businesses tackle complex challenges like market entry, cost optimization, and risk management.
TAM: ClarityX aims to provide enterprises with AI-driven data analytics and consulting. How does ClarityX’s approach differ from existing data analytics solutions in the market, and what unique value does it bring to enterprise clients?
Rakhi Prasad: ClarityX’s mission is to help businesses make sense of the rapidly growing volume of data, transform it into actionable insights, and apply it to their specific business challenges. Whether it’s entering new markets, optimizing costs and resources, or conducting risk assessments, we provide the tools and expertise to support their decision-making.
What sets us apart is our approach to this massive influx of data. Over the last two years, 90% of the world’s data has been generated, and in the next two years, it is expected to grow by one and a half times. The challenge is digesting this vast amount of data—financial, business, industry-related—and distilling it into actionable insights that businesses can quickly understand and use to address their challenges.
We accomplish this in several ways. First, we have strong strategic partnerships with leading data providers, such as MapMyIndia and Maples, who offer a gold mine of data. Second, we build intelligent machine learning models, integrating AI to interpret these vast data sources and create predictive models that businesses can easily apply.
In addition to these AI and machine learning capabilities, we leverage human intelligence—augmented intelligence—through consulting services. Our team understands the unique problems businesses face and tailors our solutions to meet their needs.
Our unique selling proposition at ClarityX is not only the cutting-edge AI tools we use but also the extensive experience of our founding team, which brings over 200 years of cumulative operational expertise across various industries. This, combined with our data partnerships, allows us to offer a distinctive solution that helps our B2B clients solve their most pressing challenges.
TAM: With ClarityX’s capabilities closely integrated with MapmyIndia’s legacy in digital mapping and geospatial technology, how do you envision this synergy driving innovation and competitive advantage for enterprise customers?
Rakhi Prasad: To clarify, while we are backed by the founders of MapMyIndia, ClarityX is an independent entity. This independence gives us the flexibility to build strategic partnerships with other data providers across various sectors. MapMyIndia offers a wealth of geo-location-based static and real-time data, but we also work with a wide range of data sources, including vehicle data, logistics data, financial data, and fraud data. This holistic approach enables us to address diverse problem sets for our customers.
The partnership with MapMyIndia gives us a significant advantage, providing us with access to powerful data sets and software tools. These tools help with everything from visualizing customer challenges to implementing solutions. But beyond just offering data and tools, our focus is on solving the customer’s core problem.
For example, if a retail chain wants to know where to open its next 100 stores, we don’t just answer “where.” We also take it a step further by using predictive modeling to forecast outcomes—like how much revenue or sales volume they can expect from a specific location. This next-level analysis helps businesses make more informed, data-driven decisions.
TAM: In the rapidly evolving landscape of digital transformation, what specific challenges do you anticipate ClarityX will help enterprises overcome, particularly in terms of optimizing costs, resources, and identifying new market opportunities?
Rakhi Prasad: At the end of the day, when a B2B customer is trying to solve one of their core challenges, whether it’s market entry, optimization, or risk assessment, they typically rely on their own customer information and data sources. However, in the world of data science, we know that individual data sets alone rarely solve the full problem. It’s about augmenting their data with other sources to create a more comprehensive solution.
For example, if you’re a quick-service restaurant (QSR) company opening new fast-food chains, we’ve found that by combining our data sets with the client’s, we can build predictive models with strong accuracy—often exceeding 75-80%. These models not only help businesses project revenue generation, but also provide a valuable third-party validation beyond their internal data.
Importantly, we’re not competing with the analytics teams within these businesses. Instead, we’re augmenting their efforts by providing additional data and insights they might not have access to. It’s also crucial to note that in-house data analytics teams typically specialize in specific domains, while our team brings expertise from multiple industries. This cross-industry knowledge adds significant value, enhancing the conversation and helping enterprise teams better interpret and apply the data.
TAM: Given ClarityX’s focus on multi-dimensional, real-time data insights, how do you ensure that the data analytics and consulting services provided are not only accurate but also actionable for immediate strategic decision-making by enterprises?
Rakhi Prasad: That’s the idea behind ClarityX. “Clarity” represents clear and accurate insights, and by reducing time, cost, and effort, we provide our clients with a true sense of clarity. The “X” symbolizes multiplication—helping our customers grow their bottom line by identifying revenue opportunities and reducing costs. This concept is central to how we deliver value to our customers.
When we talk about providing clear and actionable insights, it’s about breaking down vast amounts of data into smaller, digestible pieces of information that clients can use. For example, data might include population figures, income levels, traffic patterns, footfall, search behaviors, and consumption trends in a particular area. These varied data points are then used to answer key questions, like how much revenue a retail store or bank branch could generate in that location.
We simplify this process by consolidating all that information into a single score—such as a potential index score—that helps identify high-potential areas compared to others with lower potential. For example, we recently launched a District Potential Index report, which assesses all 788 districts of India (up from 723 districts four years ago). It categorizes districts by potential, showing which areas are growing rapidly, even if they started as mid-potential districts. This helps businesses decide whether to continue investing in those areas.
These scores and growth rates offer companies a clear starting point to decide where to deploy resources or explore new markets. It acts as a funnel for decision-making—since analyzing all of India is overwhelming, our insights help narrow the focus. We’re not replacing a company’s instincts; we’re enhancing them with data science.
TAM: As you expand ClarityX’s offerings, what are the key industry trends and challenges you foresee, and how is ClarityX positioned to address these evolving needs of enterprise clients in the coming years?
Rakhi Prasad: A significant part of our evolution involves helping customers understand the benefits of our solutions. Many businesses are undergoing digital transformation—not only to enhance their offerings but also to use technology to make their operations more efficient. When we engage with customers, our goal is to educate them on how our solutions can further boost their efficiency.
Ultimately, we’re not just delivering solutions—they’re designed to be easily understood and appreciated for the value they bring. The real challenge isn’t introducing the solutions to the market, but ensuring customers grasp the potential impact. Our solutions help them identify revenue opportunities, reduce costs, and assess risks. These three pillars—revenue, cost reduction, and risk management—lead to more intelligent, high-level conversations with customers, allowing them to focus on their business without worrying about overspending to solve their problems.
Our goal is to help grow our customers’ bottom line by leveraging multiple strategies. In just eight months, we’ve already begun generating revenue and delivering solutions that customers have embraced. They’re coming back for more, which is extremely encouraging. Our rapid success is thanks in part to the backing of MapMyIndia’s founders, who bring 30 years of experience. Their expertise has allowed us to quickly bring our solutions to market and scale with our existing customer base.
The fact that our customers find our solutions valuable is the true proof of our success.
