Cloud Partners and OEMs’ partnership lies at the heart of driving innovation and progress. These partnerships bring together the respective strengths and resources of both parties to fuel advancements in software-defined vehicles and cutting-edge technologies. The overall Indian public cloud services market is expected to reach $17.8 billion by 2027, growing at a CAGR of 22.9% for 2022-27.
According to IDC, OEMs are increasingly investing in modernizing applications, developing cloud-native solutions, and exploring artificial intelligence. While OEMs are ramping up investments in GenAI, chatbots, and conversational AI tools, GenAI tools are specifically used for cost optimization, application development, and workload testing use cases. In the future, GenAI is expected to play a more significant role in cloud security and cloud infrastructure management as well. All these investments will drive the growth of public cloud services in India.
Analysts say that Reliance, seeing a significant opportunity in the business of web services such as website hosting and data storage, will pose new challenges to big incumbent cloud providers, including Amazon and Google. Amazon Web Services (AWS) is currently the dominant player in the Indian cloud market.
Why Cooperation is Key for Cloud Providers and OEMs
Cloud partners are crucial in supporting OEMs’ requirements by providing the necessary cloud infrastructure and services. This includes computing power, storage capacity, and networking capabilities to process and compute resources generated by software-defined vehicles, thus adding to the ease of work.
On the other hand, OEMs have day-to-day requirements that heavily rely on sophisticated software systems to control various functions, ranging from safety and infotainment to navigation and autonomous driving capabilities. To seamlessly integrate these software systems, OEMs collaborate with cloud partners, leveraging the power of cloud technologies.
Collaboration between cloud partners and OEM companies spans across several key areas, including:
- Designing and deploying cloud infrastructure.
- Handling and analyzing generated data.
- Facilitating seamless communication with all devices and systems.
- Ensuring data security and privacy.
Benefits of Collaboration
The benefits of such collaboration are significant, offering continuous software innovation, improved data analysis, reduced time-to-market, cost savings, and product differentiation. Cloud services enable OEMs to unlock new possibilities, enhance performance, and deliver a seamless experience for customers.
In terms of collaboration strategies, OEMs have various options, such as utilizing public cloud platforms, deploying private clouds for increased data security, or adopting hybrid approaches that combine the advantages of both public and private clouds. The choice of strategy depends on each company’s specific data storage and security requirements.
Both Cloud Partners and OEMs need each other to survive future waves. What is most pertinent for both players is to note that understanding and transparency are extremely important for a healthy ecosystem to thrive and succeed.
