Reimagining Digital Trust: Ajay Trehan Shares How AuthBridge is Redefining Onboarding and Fraud Prevention in BFSI

With rising regulatory scrutiny and growing incidents of digital fraud, the BFSI sector is under pressure to streamline onboarding and enhance compliance. In conversation with Tech Achieve Media, Ajay Trehan, Founder and CEO of AuthBridge, discusses how the company’s suite of over 160 APIs is addressing these challenges. From AI-driven identity verification to real-time AML and KYC checks, Trehan outlines how AuthBridge’s technology is helping financial institutions reduce turnaround times, improve accuracy, and detect fraud more effectively. 

TAM: How are AuthBridge’s Fintech APIs transforming digital onboarding and verification in the BFSI sector?

Ajay Trehan: AuthBridge’s 160+ APIs are transforming digital onboarding and verification in the BFSI sector by providing real-time, AI-powered identity verification solutions that address multiple challenges in regulatory compliance. Through APIs powering services like eKYC, Video KYC, and biometric verification, institutions can automate the onboarding process, reducing manual intervention and human errors. These APIs facilitate seamless integration into fintech platforms, allowing them to perform background checks, validate customer information, and comply with AML, KYC, and CFT regulations. This is crucial in a sector where time-to-market is crucial, and delays or errors can result in regulatory fines or damage to reputation. AuthBridge’s solutions offer high accuracy and a significant reduction in turnaround times (TAT), making the process smoother and faster for clients.

TAM: How is AI-powered identity management and fraud detection playing a growing role in enhancing compliance and financial intelligence? 

Ajay Trehan: AI-powered identity management is important for enhancing compliance and financial intelligence. AuthBridge utilises advanced AI algorithms to deliver real-time fraud detection and identity verification. These tools use technologies like biometric facial recognition, document authentication, and liveness detection to ensure that the individual undergoing onboarding is the same person they claim to be. With Fraud risks like synthetic identity theft and money laundering being high in the BFSI space, these AI-powered solutions analyse large amounts of data at speed and scale, identifying discrepancies or fraudulent activities at the earliest stage possible. The AI also learns continuously, adapting to new fraud patterns and preparing for upcoming threats.

TAM: Why are real-time verification solutions for AML, KYC, and Due Diligence critical for mitigating risk and ensuring regulatory compliance?

Ajay Trehan: Real-time verification solutions are crucial for mitigating risks in the BFSI sector, particularly in areas such as Anti-Money Laundering (AML), Know Your Customer (KYC), and due diligence. These solutions enable immediate checks against government databases, watchlists, and sanction lists. By instantly verifying customer identities and flagging suspicious activities or inconsistencies, they reduce the potential for financial crimes, like terrorist financing and money laundering. AuthBridge’s real-time verification tools help financial institutions comply with global and local regulations (e.g., FATF, RBI) and provide a seamless customer experience by eliminating delays typically associated with manual KYC. With customer verification being the backbone of trust in the financial world, having real-time capabilities ensures that every onboarding step aligns with stringent regulatory guidelines, significantly minimising legal and financial risks.

TAM: How does AuthBridge balance innovation with privacy to build trust in financial services using advanced AI technology?

Ajay Trehan: At AuthBridge, privacy is built into the product design. Our systems follow Privacy by Design principles, ensuring data minimization, end-to-end encryption, role-based access, and strict compliance with India’s DPDP Act, RBI guidelines, and global privacy frameworks like GDPR. Innovation is pursued responsibly, with AI models trained only on consented or anonymized data, and regular audits to maintain ethical AI use. This dual focus on innovation and integrity fosters trust with BFSI partners and customers alike.

TAM: What impact do AuthBridge’s digital verification tools have on providing seamless and secure onboarding for the BFSI and Fintech industries?

Ajay Trehan: AuthBridge’s digital verification tools, especially GroundCheck.ai, have had a transformational impact on onboarding journeys within the BFSI and Fintech industries – delivering speed, security, and scale without compromising on compliance.

In an industry where every second counts and regulatory scrutiny is high, tools like GroundCheck.ai enable real-time contact point verification, intelligent risk-based workflows, and AI-powered anomaly detection, significantly improving the onboarding experience for both institutions and customers.

For instance, a leading digital lender in India reduced fraud by 30% in just six months using our AI-driven geolocation and pattern recognition capabilities to flag suspicious applications. Similarly, a top BFSI player cut KYC and AML verification times by 35%, using our platform’s real-time data analysis and automated compliance checks – helping them serve more customers, faster.

Across the board, our BFSI and fintech clients have reported:

• 45% reduction in onboarding turnaround times,
• Up to 25% cost savings through reduced manual work, and
• Improved customer satisfaction through faster, frictionless verification.

In a sector driven by trust, accuracy, and compliance, AuthBridge is redefining onboarding; making it not only seamless but also secure and future-ready.

TAM: How are AuthBridge’s advanced verification solutions addressing the growing threat of digital fraud in the BFSI sector?

Ajay Trehan: Digital fraud has grown more sophisticated, with tactics like synthetic identities, deepfakes, and document tampering. AuthBridge counters this through a layered defense: AI-powered identity checks, tamper-proof document analysis, video KYC with liveness, biometric match, and device fingerprinting. Our proprietary fraud database and integrations with government/third-party data sets allow clients to detect fraud patterns early and comply with anti-fraud mandates across lending, insurance, and banking sectors.

AuthBridge’s strategic roadmap, including key growth initiatives and product innovations. The strategic focus is on strengthening the leadership in AI-powered digital verification, with AuthBridge AI as a platform that’s built on deep domain expertise, we intend to offer key initiatives across product expansion, innovation, and global scalability. We’re scaling our portfolio in digital identity verification, and fraud prevention through:

Expanding our API suite to serve broader use cases across BFSI, fintech, and e-commerce. Developing advanced AI features like voice recognition and biometric analytics for next-gen verification. Extending our global reach, aligned with international data protection regulations like GDPR and CCPA. Forging deeper partnerships with financial institutions to proactively combat fraud and ensure real-time compliance. With a commitment to innovation,we are poised to lead the future of secure, digital onboarding and simplify the complex issue of establishing trust.