Bharti Airtel is offering Adobe Express Premium for free to all its 360 million customers across India. Through this offer, Adobe Express Premium will be available to all Airtel customers for creating high-quality social assets, marketing materials, and short videos among others. The Adobe Express Premium, which is worth Rs 4000, will be available for free for a year for all customers. The free subscription will be offered to all Airtel customers, including mobile, Wi-Fi and DTH customers.
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Commenting on the partnership, Siddharth Sharma, CEO – Connected Homes and Director – Marketing, Bharti Airtel, said: “This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate. From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression. With Adobe Express, world-class creative tools are no longer a luxury, they’re a reality for every Indian.”
Adobe Express Premium includes thousands of high-quality design templates, out which many customised for Indian festivals, weddings and local businesses, along with a suite of AI-powered features such as instant background removal, custom image generation and one-tap video editing. Subscribers also gain access to premium Adobe Stock assets, over 30,000 professional fonts, 100GB of cloud storage, and advanced capabilities including auto captions and instant resize. Additionally, there will be no watermarks on videos or images, and customers will also be allowed to sync their account across devices.
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“We are committed to empowering everyone to create and stand out with Adobe Express, the quick and easy create-anything app,” said David Wadhwani, President, Creativity and Productivity Business, Adobe. “We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content, whether boosting their careers, growing their businesses or promoting their passions.”
How Airtel Customers Can Access Adobe Express Premium for Free
Customers can activate their Adobe Express Premium subscription by logging on to the Airtel Thanks App, with no credit card requirement. Adobe Express is available in English, Hindi, Tamil and Bengali, allowing users the comfort of leveraging features in their native languages. The platform can be used to create festival greeting cards, wedding invitations or promotional content for local shops and even WhatsApp Status updates.
