Kustard Technologies today announced the appointment of Madhu Kiran Ganti as its CEO, marking the beginning of a new chapter in the company’s journey to build transformative, AI-powered solutions for scalable growth systems for EBG Group. A seasoned entrepreneur with 14+ years across IT services, AI-driven marketing, product design, and large-scale program management, Madhu has led ventures at the intersection of technology and strategy. His core expertise spans performance marketing, predictive analytics, growth automation, CRO/funnel design, and full-stack digital execution.
Commenting on his appointment, Madhu Kiran Ganti, CEO, Kustard Technologies said: “We’re building Kustard to engineer outcomes, not just campaigns. By uniting AI, automation, and data-informed strategy, we’ll help brands scale faster and smarter. I’m excited to bring this approach to EBG Group’s portfolio as well as creating a single, performance-first system from awareness to retention.”
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Madhu’s career includes leadership at Anantacore (AI-powered performance marketing), Xdart (D2C fashion), IQrushh (ed-tech gamification), Task 365 (Data Driven Strategies), Parikram IT Solutions (COO) and Arka Infoteck (CEO & Founder). He also served as War Room Head during the 2024 elections for Janasena Party, orchestrating data-led, digital-first outreach across 21 constituencies.
Under Madhu’s leadership, Kustard Technologies will focus on building AI-driven marketing ecosystems, automation platforms, and predictive analytics solutions that help enterprises and high-growth brands optimize spend, accelerate acquisition, and improve LTV through end-to-end orchestration.
Industry observers note that with Madhu’s proven ability to blend technology and strategy with executional precision, Kustard Technologies is positioned to emerge as a serious player in India’s fast-evolving AI and digital innovation landscape.
