As India’s manufacturing and export ecosystem scales rapidly, logistics is emerging as a decisive differentiator rather than a backend function. In this interview with Tech Achieve Media, Zaiba Sarang, Co-founder of iThink Logistics, explains how AI-driven allocation, real-time visibility, and automated communication are helping factories, warehouses, and D2C brands manage peak volumes, reduce delays, and build customer trust. She also shares her perspective on the technology trends shaping India’s logistics future and how iThink Logistics is unifying complex, multi-courier operations through a single intelligent platform.
TAM: What role do AI-driven allocation and predictive tools play in helping factories and warehouses manage peak shipment volumes more efficiently?
Zaiba Sarang: iThink Logistics’s AI-driven allocation, and predictive analytics are at the heart of operational efficiency for factories and warehouses. By analysing patterns in order history, courier performance, service-level adherence and regional delivery data, our system intelligently recommends the most efficient courier mix for every shipment batch. These predictive models help manufacturers and warehouse managers anticipate demand spikes, avoid congestion, and pre‑plan dispatch and manpower requirements. This becomes especially critical during high‑volume periods such as festive seasons or export surges, where maintaining delivery timelines is directly linked to customer trust and revenue flow.
TAM: How are your real-time visibility and alerting systems reducing first-mile and mid-mile delays across multiple courier partners?
Zaiba Sarang: Our real-time visibility system gives a single, consolidated view of shipment movement across all courier partners, right from pickup to mid‑mile. This transparency empowers operations teams to identify bottlenecks the moment they arise, whether at pickup, in sorting centers, or en route.
Automated alerts, exception dashboards, and data‑driven insights enable quick route reallocation, lane optimization, and proactive follow‑up with logistics partners. As a result, first‑mile and mid‑mile delays are significantly reduced, ensuring inventory flows seamlessly between production plants, warehouses, and end-customers.
TAM: Can you share how automated communication features are improving coordination between production units, warehouses, and logistics partners?
Zaiba Sarang: Automation has become central to communication within our logistics ecosystem. Through deep API integrations and intelligent workflows, all shipment data, from order manifests to dispatch alerts, syncs automatically between ERP systems, warehouse dashboards, and courier partners. This eliminates manual data transfers, reduces human error, and accelerates resolution time for exceptions. Moreover, through automated notifications across WhatsApp, email, and SMS, both internal teams and customers receive consistent real-time updates, elevating visibility and reliability across the supply chain.
TAM: What key logistics and technology trends do you see shaping India’s manufacturing and export ecosystem over the next few years?
Zaiba Sarang: India’s logistics landscape is evolving rapidly with full-scale digital transformation. As factories, warehouses, and courier systems become connected through real-time data and APIs, supply chains are turning more agile and transparent. AI now plays a pivotal role, optimizing courier selection, predicting risks, and driving performance improvements that were once manual. With Indian exporters expanding to over 180 destinations, technology-led consolidation of cross-border processes has become essential. Above all, logistics excellence today is defined by customer trust. Predictable deliveries, faster query resolution, and proactive communication are emerging as the true differentiators for brands operating in a global supply chain.
TAM: How is iThink Logistics using technology to simplify and unify shipping operations for manufacturers, D2C brands, and export-driven businesses?
Zaiba Sarang: iThink Logistics operates as an integrated logistics intelligence platform built for modern enterprises whether manufacturers, D2C brands, or global exporters. We unify multi-courier operations through a single dashboard and API, allowing brands to manage shipments, allocate couriers intelligently, and reconcile COD in real time. Our AI-based courier recommendation engine, structured six‑step NDR system, and WhatsApp‑based order confirmation tool empower clients to reduce return rates, optimize costs, and improve on-time delivery performance. Ultimately, we aim to make the shipping experience as seamless and tech‑driven as the manufacturing and sales processes it supports.
