In the SaaS and cloud ecosystem, innovative companies often find it hard to scale, and expanding operations becomes the biggest barrier. Many ISVs build strong products but struggle to transition from a functional solution to an enterprise-ready, co-sell-aligned offering. In this exclusive conversation with Tech Achieve Media, Rajesh Thadhani, Founder and CEO of NeoZaar, explains how his platform is redefining the go-to-market journey for ISVs and startups, simplifying marketplace entry, ensuring enterprise trust, and shaping the future of cloud marketplaces.
TAM: What inspired the launch of NeoZaar, and what specific gap in the SaaS and cloud marketplace ecosystem are you aiming to fill?
Rajesh Thadhani: In the years I’ve worked with tech startups and ISVs, one thing became crystal clear: product innovation is rarely the barrier. The barrier is moving from creation to scale, especially in enterprise and cloud ecosystems.
That’s why when we founded NeoZaar, we started from a model: ISVs move through stages from Foundation → Enterprise Readiness → Co-Sell Enablement → Scale & Optimization. Many ISVs stall in the transition between “Foundation” and “Enterprise Readiness” — they have a working SaaS product, but it lacks the packaging, services, and alignment required by enterprises and hyperscalers.
NeoZaar exists to bridge that gap. We don’t just get you listed — we help you move up the maturity curve: adding compliance, service bundling, co-sell alignment, and scale optimization.
TAM: How does NeoZaar simplify the go-to-market journey for ISVs and startups compared to traditional onboarding and marketplace strategies?
Rajesh Thadhani: One way to see the problem is through our maturity model. In the traditional method, ISVs may try to jump from “Foundation” straight to “Co-Sell Enablement,” bypassing the enterprise readiness stage. This leads to friction: listing, compliance, GTM assets, and co-sell workflows are disconnected and ad hoc.
NeoZaar simplifies that by mapping your GTM journey to the model’s stages:
- In the Foundation → Enterprise Readiness transition, we provide quick-start bundles that include compliance checklists, modular service wrappers, and technical scaffolding—so you don’t reinvent the wheel.
- Moving into Co-Sell Enablement, we help you align with cloud partner motions, build joint GTM assets, and integrate your sales and operations into a unified flow.
- Throughout, because NeoZaar is also a marketplace, you gain a platform to list and bundle in the same journey you’re being prepared for co-sell.
The advantage compared to traditional onboarding is that you don’t treat listing, compliance, GTM, and co-sell as separate silos — they become phases in a coherent maturity path. You’re guided step-by-step, with scaffolds and support, to move up the curve. The result: reduced friction, faster adoption, and better alignment with cloud providers’ co-sell processes.
TAM: What differentiates NeoZaar from other accelerators or marketplace enablers in terms of value creation for ISVs, startups, and enterprise buyers?
Rajesh Thadhani: Accelerators provide mentorship, and enablers focus on listings—but neither closes the loop between software sold and software adopted. NeoZaar does both. We package SaaS with deployment, professional, and managed services, ensuring ISVs achieve enterprise-grade outcomes and buyers adopt with confidence. That dual value is our edge.
TAM: What role do partnerships with hyperscalers like AWS, Azure, and GCP play in your business model?
Rajesh Thadhani: Hyperscaler partnerships are vital for NeoZaar — they help us and our ISVs move faster across markets:
- They grant credibility and visibility: being part of programs like AWS ISV Accelerate puts you in front of cloud sales teams and buyer channels.
- They enable co-sell alignment and incentives: cloud teams share pipeline, support joint deals, and are motivated to push partner solutions.
- They unlock programmatic support (technical validation, credits, marketing) which we embed into our bundles.
- Because these clouds have global reach, these partnerships also help ISVs scale from national to global markets with less friction.
TAM: How does NeoZaar balance the needs of ISVs/startups and enterprises, given you serve both sides?
Rajesh Thadhani: It’s about alignment, modularity, and trust — ensuring each side gets what they need without compromising the other.
- Alignment via maturity model: We map ISV capabilities (product, compliance, support) to enterprise expectations (SLAs, governance, scalability). That lets us calibrate what to build, when, and how much to customize.
- Modular architecture + bundles: ISVs get flexibility (plug-ins, optional modules), and enterprises get predictable, vetted, composable solutions.
- Governance and accountability: As a marketplace, NeoZaar vets, audits, enforces SLAs, and ensures ISVs meet enterprise-grade standards before going to market — mitigating risk for buyers.
- Ecosystem mediation: We act as the “translator” between ISV agility and enterprise discipline — smoothing negotiation, compliance, support, and integration expectations.
TAM: What are the biggest challenges ISVs and startups face when scaling through cloud marketplaces, and how does NeoZaar address them?
Rajesh Thadhani: Scaling via cloud marketplaces is full of friction. Key challenges include:
- Complex technical & operational integration across clouds
- Misaligned co-sell motions with cloud partner teams
- Local compliance, data sovereignty, and regional laws
- Getting discoverability and trust from enterprise buyers
How NeoZaar solves them:
We pre-build technical and operational scaffolding, design co-sell alignment playbooks, provide regional governance tools, and operate a curated marketplace that helps ISVs win buyer trust.
Q7. Do you see NeoZaar focusing only on SaaS and cloud-native, or expanding into adjacent areas like AI/ML platforms or industry-specific cloud apps?
Rajesh Thadhani: SaaS and cloud-native are our stronghold — but we’re already stretching into verticals like FinTech, GovTech, HealthTech and industry cloud apps. We do this by:
- Packaging ISV solutions into outcome-driven bundles with services tailored to those sectors
- Embedding domain compliance, data models, and integrations so buyers don’t have to build the vertical logic themselves
- Using the same scalable foundation so ISVs can extend into verticals without rearchitecting
TAM: How do you see the future of cloud marketplaces evolving, and what role will NeoZaar play in shaping that landscape?
Rajesh Thadhani: The future of cloud marketplaces is about more than transactions — they’ll be intelligent, vertical, and co-sell-native platforms. Buyers will expect curated vertical storefronts (FinTech, HealthTech, GovTech), embedded AI insights, multi-cloud flexibility, and close alignment between marketplace and sales motion.
NeoZaar will lead that shift by building vertical marketplaces, integrating co-sell directly into the marketplace, enabling cross-cloud offerings, and layering intelligence so ISVs can scale more predictably and buyers get domain-ready solutions.
About NeoZaar
NeoZaar is a next-generation go-to-market accelerator and marketplace platform, designed to help ISVs scale from national success to global impact. We simplify and supercharge the journey through cloud marketplaces—bundling SaaS, domain services, private offers, and co-sell alignment into deployment-ready packages.
Our unique model bridges innovation and enterprise — enabling startups and ISVs to become enterprise-grade, while giving enterprises access to curated, trustworthy solutions across AWS, Azure, GCP and vertical domains like FinTech, GovTech, HealthTech.
With AI-driven, FastTrack FlexBundles, and a trusted ecosystem of partners, NeoZaar makes scaling simpler, not harder.
