The client is a leading apparel company, founded in 1990 and based in Reading, PA. They supply over 200,000 pairs of apparel annually to more than 500 retailers, generating $11 million in annual revenue. Their product range includes khakis, jeans, shorts, shirts, jackets, and belts.
Challenges
The client was operating on the legacy Magento 1 platform, which had reached end-of-life and was increasingly difficult to maintain. The system suffered from slower performance and frequent maintenance issues. An initial migration attempt to Shopify with a third-party vendor proved unsuccessful — the project ran over budget, exceeded timelines by nearly three months, and left several technical issues unresolved. Additionally, the client’s internal team faced challenges adapting to the new platform due to a steep learning curve and lack of proper support.
Solution and Implementation by Visionet
To overcome these setbacks, the client partnered with Visionet for a full-scale migration and stabilization effort. Visionet successfully completed the move to Shopify Plus, performing thorough end-to-end testing and resolving all outstanding issues. The team provided critical go-live support and assisted with onboarding to ease the platform transition.
Also read: Chennai’s Digital Shield: AI, IoT and Data Power a Safer Metropolis
Key improvements included enhanced product data consistency, integration of multiple shipping methods, and custom-coded features tailored to business needs. Visionet also integrated essential Shopify apps like Shopify Flow, Search & Filter, Launchpad, Metafields, and Custom Fields, while continuing to deliver bug fixes, enhancements, and long-term support and maintenance.
Impact
With Visionet’s strategic involvement, the client witnessed a remarkable transformation in its digital commerce capabilities:
- Faster time-to-market.
- Enabled a more responsive, intuitive, and seamless shopping experience.
- Increased website traffic and online sales.
- More focus on core business growth.
