MediaTek Connect, the community program launched by MediaTek, celebrated its first anniversary with a spirited gathering of technology enthusiasts, media partners, and OEM collaborators at the MediaTek India Dimensity Summit. The event highlighted the program’s achievements over the past year and its role in fostering a dynamic ecosystem of tech-savvy fans.
Anuj Sidharth, Director of Marketing and Communication at MediaTek, speaking at the event, reflected on the journey of MediaTek Connect, stating, “Today, we celebrate one year of MediaTek Connect. This community has brought together tech enthusiasts eager to explore and engage with MediaTek’s advancements and the innovations of our OEM partners.”
Highlights of the MediaTek Connect Program
MediaTek Connect was launched in India in June 2024 to bring together tech enthusiasts MediaTek and technology, said Sidharth. Key highlights of MediaTek Connect community program are as follows:
- The community grew to over 3,500 active members in under a year.
- It has an active base of over 1,500 members on WhatsApp, which include students, engineers, early creators, and hardcore gadget fans.
- 19 online engagement activities have been hosted for the community in less than a year and 10 offline meetups and events have been organized so far.
- The company has recorded over 77,000 participations across online activities.
Over 1,200 social media posts have been created of members celebrating MediaTek.
The program has evolved into a hub for gathering feedback from community members, which Sidharth emphasized as integral to shaping MediaTek’s product development. “These techies are key collaborators, helping us refine our technologies and deliver the best results for our users,” he added.
One of the highlights of the MediaTek India Dimensity Summit was a gaming tournament featuring 40 to 50 MediaTek-powered smartphones from OEM partners, showcasing the performance and capabilities of MediaTek’s chipsets. Sidharth noted the energy and enthusiasm of eSports-ready players within the community, calling it a testament to the growing popularity of gaming on MediaTek-powered devices.
Over the past year, MediaTek Connect has expanded its scope through focus group discussions, online activities, and collaborations with partners to provide hands-on experiences with MediaTek chipsets. The program has also encouraged fans to share their experiences on social media, creating a wave of user-generated content that further amplifies the community’s voice.
Sidharth reiterated MediaTek’s commitment to its community, stating, “The idea behind MediaTek Connect was not just to take but also to give back. We aim to empower our fans, incorporating their feedback into our technologies while fostering a space for exploration and innovation.”
