Zoho, Chennai-headquartered global technology company founded by Sridhar Vembu recently launched Vikra, a seller app on the Open Network for Digital Commerce (ONDC) network. Vikra has been launched with an intention to bridge the gap between businesses and vast Indian market through the ONDC network. Through the app, businesses will be able to set up stores, network, create product catalogues, and start selling their products.
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T Koshy, MD and CEO of ONDC, said: ”Vikra represents the kind of innovation that supports ONDC’s mission to make e-commerce accessible to all. By integrating such advanced solutions from Zoho, we are not just simplifying technology for businesses, we are also opening doors to a vast, inclusive digital economy. This is a step forward in democratizing e-commerce in India, where even the smallest businesses can now thrive in the digital marketplace harnessing the power of Technology.”
Important Features of the Vikra App
Vikra aims at enabling frictionless e-commerce in India. Some of the benefits that the app has to offer, according to Zoho, are as follows:
- Sellers will be easily able to manage store operations by setting clear working hours and holidays, thus helping to prevent delays and miscommunications. With the option to quickly toggle the store’s status between online and offline, businesses can maintain flexibility and respond to changing needs efficiently.
- Multiple stores can be managed through a single app.
- Users can be created and managed across multiple stores by assigning specific permissions, ensuring proper authorization for access to key information and functions, thus enabling a streamlined approach that enhances security and allows for efficient operation across the organization.
- Businesses can gain insights into individual store performance through dedicated dashboards that track store-specific key metrics, such as fast-moving items, order trends, and support tickets. The company says that the data-driven approach enables efficient performance monitoring and management across all locations.
- Shipping policies can be established, allowing control over delivery areas based on specific radii and limits enabling businesses the flexibility to determine where and when deliveries can be made, optimizing their logistics operations.
- Business can manage sales orders to delivery through the app.
- Payment reconciliation can be managed for every order through Vikra.
- Resolutions can be offered through a central location thus enhancing customer experience.
