In the rapidly evolving world of digital marketing, AI-driven innovation is reshaping how brands plan, execute, and measure their marketing efforts. Infloso AI is one such company building intelligent marketing ecosystems and pioneering AI agents that can think, strategize, and execute like seasoned marketers. In this conversation with Tech Achieve Media (TAM), Utkarsh K, Founder and CEO of Infloso AI, shares the company’s journey, challenges, global expansion, and vision for the future of marketing.
TAM: Could you begin by telling us a little about what Infloso AI does?
Utkarsh K: We’re a marketing technology company, that started in March 2021, with an ecosystem of products that help businesses do better marketing across social and digital platforms, from influencer marketing to performance, social listening, and more. Recently, we launched the world’s first AI marketer called Molly. It’s a super-agent that trains itself on your brand’s data and delivers exponential intelligence around your brand. Beyond insights, it can execute your marketing campaigns, from ads to social content, acting like your own AI marketing agency dedicated only to your brand.
TAM: What were the early challenges you faced when you entered the market, and how did you overcome them?
Utkarsh K: We actually began in the influencer marketing space and saw good traction. But as we dug deeper and spoke extensively with customers, we noticed a core pattern, which is teams, despite having resources, were constantly dissatisfied with their marketing results. The issue wasn’t money; it was that humans simply didn’t know what to do and when. We tried adding a feature on top of our existing product to solve this, but the problem was so large that we turned it into an entirely separate product. One major challenge in India has been self-serve adoption. Everyone wants a product, but they don’t want to use it themselves. Instead, they want others to operate it on their behalf. Interestingly, as we expand into global markets, we’re seeing far greater self-serve adoption.
TAM: Are you primarily catering to the Indian market?
Utkarsh K: We were initially. Today, we’re present in the US, the Middle East (UAE), Japan, South Korea, Singapore, and soon Russia. We have around 50 team members to carry out this task.
TAM: Influencer marketing has been booming. Has it peaked or is it still on the rise?
Utkarsh K: Influencer marketing isn’t going anywhere. It’s simply evolving, like every other industry. With our AI agent, we’re going beyond influencer marketing to complete digital execution including social media management, Google ads, and Meta ads among others. Our broader goal is to fundamentally change how digital and social media marketing is done. For three decades, marketing has been dominated by a few giants namely Google and Meta, and the methods have stayed the same. We want to reimagine this entire approach for brands and agencies.
TAM: What challenges do you face now as you scale globally, and how are you addressing them?
Utkarsh K: The biggest challenge is cultural nuance. When we enter markets like Japan or South Korea, language barriers and cultural differences make initial adoption difficult. As outsiders, we must first build trust, set up a strong local presence, and find people who can represent us while maintaining our brand positioning. Another challenge is scaling revenue efficiently thus generating significantly more per employee without simply hiring hundreds of people. Instead, we’re focused heavily on using AI to increase productivity and revenue per resource.
TAM: How has your experience at TiECON been this year? What are you taking away from it?
Utkarsh K: It’s been phenomenal. We received the award for Emerging Finance Leader, which was a proud moment for us. TiECON is a flagship event we always look forward to great conversations, strong investor interest, and meaningful connections with industry leaders. I’m walking away with some excellent contacts that I hope will translate into strong business opportunities.
