In a partner ecosystem where technical expertise, market access and go-to-market support can make a significant difference to business growth, strategic partnerships play an important role in helping emerging companies scale. In this interview with Tech Achieve Media along the sidelines of SoftwareOne and AWS Pinnacle Partner Summit 2026 in Mumbai, Hitesh Kosambia, Founder of CLOUDiOPS, discusses the role of SoftwareOne in the company’s growth journey, the value of partner networking, and how technical guidance and AWS expertise have helped CLOUDiOPS build its capabilities and strengthen customer engagement.
TAM: From your experience, what makes a partnership with SoftwareOne valuable when you are looking to scale your business?
Hitesh Kosambia: For CLOUDiOPS, SoftwareOne has always been a backbone. It is much more than a partnership. When CLOUDiOPS began its journey, SoftwareOne stood by us, providing technical support, credits, guidance on market strategies and go-to-market initiatives. That support has been proven time and again. Even today, we have had a significant opportunity to partner with SoftwareOne and present ourselves on a larger platform. We are grateful to SoftwareOne for its continued support.
TAM: If you had to sum up the value of the Pinnacle event for partners in one sentence, what would it be?
Hitesh Kosambia: I believe it is an opportunity for everyone in the ecosystem to build strong connections with the SoftwareOne team. Each team member has expertise in specific products and areas, and they are ready to support partners with that knowledge. They provide end-to-end support, which I believe is the biggest takeaway from such events. When SoftwareOne invites you to an event like this, you should be there.
TAM: What stands out to you about the AWS and SoftwareOne partnership from your organisation’s perspective?
Hitesh Kosambia: From the perspective of AWS technical expertise, SoftwareOne played a crucial role for us. When CLOUDiOPS started, we did not have a resource who could fully understand the AWS platform. That was where SoftwareOne stepped in to support us. The team provided technical guidance and helped us engage with customers and original equipment manufacturers (OEMs). They also helped us understand how to partner with AWS. Our achievements in this area have been made possible in large part by SoftwareOne’s support. I would give full credit to SoftwareOne for the progress we have made in our AWS partnership.
