Walmart-supported Flipkart is prepared to introduce its new rapid commerce segment, Flipkart Minutes, on a broader scale. This is Flipkart’s third effort to decipher the fast commerce code; its first two attempts were unsuccessful. Launching in the second week of July, the question is, will Flipkart Minutes finally make a dent in the company’s rapid commerce journey, or will it fade into history?
To deliver groceries and necessities in minutes, this cutting-edge service reflects Flipkart’s dedication to providing quick and easy purchasing experiences. The service will be available to consumers with a specific availability window starting in the second week of July. The fact that this is notably Flipkart’s third effort at creating a profitable rapid commerce service suggests that the company has learned from its past mistakes and is probably prepared with a stronger plan for success this time.
With Flipkart Minutes, they are targeting 15-minute delivery, and the launch may take place around 15 July. With this launch, the company intends to use its supply chain, concentrating on electronics, food, and other necessities. Flipkart failed its first attempt to enter this market with Flipkart Quick, which offered 90-minute delivery. The business still needs to release an official statement.
Since the start of the year, there have been several rumours regarding Flipkart joining the fast-paced e-commerce market. A disagreement about stakes caused the company to back out of a deal with Zepto, which was supposed to raise $300 million at a valuation of $3.5 billion. This increased the hype surrounding the deal.
Following the COVID-19 pandemic, the Indian fast commerce business has experienced growth. According to Mordor Intelligence, the market is expected to reach $9.95 billion by 2029, from an estimated $3.34 billion in 2024. The top companies in India’s rapid commerce market include Zepto, Blinkit, and Swiggy’s vertical Instamart, which are headed for an IPO with support from Zomato.
Flipkart is also improving its grocery fulfilment centres (FC) to accommodate scheduled deliveries. The company just opened its first grocery store in Rajasthan, in Jaipur. Serving Jaipur as well as other locations like Bikaner, Jaisalmer, Jodhpur, and Kota, this hub can ship over 6,500 orders daily.
Points to consider regarding its potential impact on the Indian e-commerce landscape
Several issues beset Flipkart’s earlier attempts at rapid commerce, including logistical difficulties, ineffective supply chain management, and fierce rivalry from well-established firms. It’s possible that the previous attempts struggled to maintain steady inventory levels, make sure delivery happens on time, and offer a flawless customer experience—all essential for success in the rapid commerce industry.
Flipkart Minutes seeks to set itself apart from its forerunners by confronting these problems squarely. It makes the following promises: more competitive pricing, quicker delivery, and a more extensive range of products. With Walmart’s resources and experience, Flipkart Minutes will probably use improved logistical frameworks and cutting-edge technology to increase dependability and efficiency.
Flipkart Minutes must leverage its large customer base and strong e-commerce infrastructure to compete with established players like Dunzo and Zepto. Flipkart Minutes has the potential to gain a substantial market share in the quickly expanding Indian fast commerce segment by providing exceptional customer service, forming strategic alliances with regional suppliers, and running eye-catching discounts. Regarding customer reach and engagement, its linkability with Flipkart’s wider ecosystem may also offer a distinct advantage.
