Google and Apple, the two tech giants often seen as competitors, have joined forces to address a common concern: unwanted location tracking. Recognizing the growing issue of privacy invasions through Bluetooth tracking devices, the companies have collaborated to develop an industry specification called “Detecting Unwanted Location Trackers.” This initiative aims to enhance user privacy and security by creating a standardized method for detecting and alerting users if an unknown Bluetooth tracker is following them without their knowledge or consent.
The new specification will enable cross-platform compatibility, ensuring Android and iOS devices can identify and notify users of potentially malicious tracking attempts. By working together, Google and Apple aim to provide a seamless and robust solution to a problem that affects users regardless of their choice of operating system. This collaboration highlights the importance of privacy and security in the digital age and underscores the need for industry-wide cooperation to tackle emerging threats.
Google and Apple Set Precedent for User Safety and Privacy
The “Detecting Unwanted Location Trackers” specification will utilize Bluetooth technology to scan for unfamiliar trackers that could be used to monitor a person’s movements. When such a device is detected, the system will alert the user, allowing them to take appropriate action to protect their privacy. This active approach empowers users with the knowledge and tools to safeguard their personal information and prevent unwanted tracking.
Google and Apple set a precedent for other tech companies by prioritising user safety and privacy. This collaboration addresses a critical privacy concern and demonstrates the potential for positive outcomes when major industry players unite for a common cause.
In an official blog post, Google notes that more people use Bluetooth monitoring devices for personal belongings. These trackers, meant to assist in finding misplaced items like wallets or keys, could be abused for evil intent. To solve this, Google and Apple have worked together to develop a standardised technique for identifying and warning users about unknown trackers, providing people with peace of mind who might be monitored without their knowledge.
How Does it Operate?
Google says that the new system uses Bluetooth technology to function. A notification titled “Tracker travelling with you” will appear on an Android phone running version 6.0 or later when it finds an unknown Bluetooth tracker moving with its owner over an extended time. On iOS 17.5, users will see a “[Item] Found Moving With You” notification. Regardless of the platform the tracker is associated with—it may be an Apple AirTag or a tracker from another company that complies with the new industry standard—this notification will be applied.
Users can get vital information, like the tracker’s identity, through this notice, empowering them to take the necessary action. Users can also turn off the tracker by following instructions or making it produce a sound to help locate it. The message also provides directions on how to disable the tracker altogether.
Google, meanwhile, emphasises that the new project goes beyond Google and Apple’s partnership. Numerous makers of Bluetooth tags, including Pebblebee, Jio, eufy, Chipolo, and Motorola, have promised to incorporate this new standard into their upcoming models. Increased participation from the entire industry guarantees excellent coverage and boosts the system’s overall efficacy.
Notably, Apple developed the “Tracker Detect” app for Android in 2021, allowing users to locate AirTags nearby. Furthermore, Google’s Find My Device technology incorporates this new endeavour seamlessly because it is already safe by default. Apple and Google highlight the security features of their separate tracking systems. In the future, nevertheless, both IT behemoths will highlight their dedication to advancing the “Detecting Unwanted Location Trackers” standard. In keeping with this, they are working with the Internet Engineering Task Force to introduce this technology formally.
