ClarityX, AI-driven data analytics and consulting firm backed by MapmyIndia founders, has unveiled “PLACES PULSE”, a search analytics tool that deciphers India’s movement trends across time periods.
“The ClarityX Places Pulse is not just a dashboard; it’s a movement map for India. With this unique tool, businesses and policymakers can pinpoint demand spikes, identify location-based consumer behaviour, and strategize with precision—all at zero cost. The Places Pulse tool leverages Mappls MapmyIndia, India’s best hyperlocal Maps data and location tech to analyse places search trends by state, category and time frame to stay updated on popular destinations,” says Rakhi Prasad, Co-founder, ClarityX.
Leveraging anonymized search data from millions of users, Places Pulse provides instant insights into consumer behaviour, market demand, and location intelligence, redefining how businesses, policymakers, and analysts make data-driven decisions.
Unique Features of the ClarityX Places Pulse
Places Pulse aims at offering a smarter way to decode consumer movement, said a statement from the company. In today’s fast-moving world, relying solely on traditional surveys and expensive feedback mechanisms is outdated. Places Pulse offers an on-ground intelligence alternative—analysing 9GB of daily logs and 450M+ monthly records to provide granular insights into what, where, and when India is searching.
Decoding India’s Pulse
Hyperlocal Search Trends: Analyse consumer movement patterns across states, districts, and even rural vs. urban areas.
Category Intelligence: Track 12+ industries, including Restaurants, Healthcare, Tourism, Finance, and more.
Time-Based Consumer Insights: Identify peak search hours and seasonal demand shifts through monthly trends.
Geospatial Heatmaps: Visualize search activity down to the state and district level.
Trend Tracking and Forecasting: Spot emerging and declining trends before the competition.
Who Should Opt for Places Pulse
Businesses: Optimize marketing, expansion & location strategies based on real consumer demand.
Retail and Hospitality: Identify hotspots for new stores, hotels, or franchises.
Policymakers and Urban Planners: Use real-time location data for better infrastructure and service planning.
Investors and Analysts: Uncover market shifts and investment hotspots before they make headlines.
Actionable Insights
- 49% of all searches in India are for religious places, followed by hospitals & clinics (23%), highlighting cultural and healthcare-driven demand.
- Goa saw a 62% spike in tourist searches in November, making it the most-searched destination in a single month.
- Andaman & Nicobar and Goa lead in Pubs & Bars searches accounting for 25 – 30% of searches in the restaurant category, while Bakery searches in Andhra Pradesh surged from 5% in Jan to 36% in April.
- Kamrup Metropolitan (Guwahati) recorded the highest search activity in Assam, proving its dominance as a commercial hub.
- Sri Ganga Ram Hospital was Delhi’s most-searched hospital in 2024, reinforcing its top-tier reputation.
