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    HomeStartup SpotlightAmazon Propel Accelerator: How Indian Startups Can Win $1.5 Million Reward

    Amazon Propel Accelerator: How Indian Startups Can Win $1.5 Million Reward

    Amazon recently announced the fourth season of its Propel Startup Accelerator, a program the company claims, has helped over 70 Indian startups launch globally. The program is open for D2C startups to participate in, and applications will be accepted until 14 June 2024. Amazon says that in Season 4, select Made in India brands will get a shot at funding from VC partners, receive dedicated support to launch internationally and stand to win total rewards worth over $1.5 million.

    “We recently launched a brand new season of Propel – a global business accelerator for startups in India. First started in 2021, this program sits at the intersection of three key areas – startups, exports and technology adoption – all important for India as a nation,” says Amit Agarwal, SVP of emerging markets, Amazon.

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    Agarwal goes on to add that the program has already helped over 70 brands from different parts of India make their debut in global markets with many of them witnessing strong and consistent business growth. “In this season 4, I expect even more entrepreneurial energy. At our end, we continue to focus on making exports easier for entrepreneurs and small businesses across India as we move closer to our goal of enabling $20 Billion in cumulative exports from India by 2025,” he says.

    Who Can Take Part in the Amazon Propel Accelerator Program?

    Amazon says that any startup that is from the consumables space is eligible for participation in the accelerator program. To participate in Propel Global Business Accelerator 2024, startups will need to meet the following requirements:

    • Own a startup that operates in the consumables space such as groceries, beauty, bedding, kitchen, apparels, and luggage among other products that can be sold on Amazon with a working product and revenue generation in place.
    • The companies should have an applied Trade Mark status in India as a startup.
    • They must have scalable supply chain to support global business expansion and demand
    • Having a unique product proposition would be an added advantage.

    How Startups Will Benefit from Amazon Propel Accelerator Program?

    Around 50 startups will be selected tp participate in the program. Some of the benefits that the startups will receive are as follows:

    • Receive six months of comprehensive support from Amazon’s seller support teams, including assistance with market sizing and identifying new business opportunities for global expansion.
    • Participate in workshops and receive mentorship from Amazon leaders, venture capital partners, and experienced global brand owners. Topics will include strategies for growth, organizational development, and scaling businesses on Amazon.
    • The program concludes with a ‘Demo Day,’ where participants will pitch their businesses to leading venture capital firms and Amazon executives for potential funding. The top three winners will share an equity-free grant of $100,000 from Amazon.
    • All participants in the cohort will benefit from over $1.5 million in financial incentives, including AWS credits and other resources.

    How Will Startups Be Evaluated for Selection?

    Amazon will evaluate applicants based on the following factors:

    • Performance of unit business metrics within the Indian market.
    • Ability of the supply chain to scale and meet increased demand.
    • Credentials and experience of the founding team.
    • Uniqueness and value proposition of the relevant products.
    • Submission of a complete application form and all required documents by the specified deadline.

    Startups need to note that applications will close on 14 June, with the final cohort being announced by mid-August. Throughout the year, the program will feature weekly workshop sessions and mentorship from Amazon and industry leaders, typically one to two sessions per week. The Demo Day is scheduled to take place in January 2025. Those who wish to apply for the program are advised to visit the official website to do the needful.

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