At the SoftwareOne and AWS Pinnacle Partner Summit 2026 in New Delhi, Pradeep Gupta, Founder and CEO, V3iQ Tech, discussed how the partnership is helping his organisation build customer relationships, explore new business opportunities and strengthen its cloud business through technology, process support and collaborative engagement.
TAM: What makes an event like the Pinnacle Partner Summit relevant for partners at this stage of the cloud journey?
Pradeep Gupta: Partners need to look at how they can approach customers, how SoftwareOne can help bring business opportunities to the table, and how technology can support those opportunities. From my experience, SoftwareOne has helped us significantly in terms of technology, support and processes. This has given us the confidence to win business from customers, and that is what I see as the value of such initiatives.
TAM: What has stood out to you about the AWS and SoftwareOne partnership from your organisation’s perspective?
Pradeep Gupta: When I started the business, I was working with another distributor. My experience with SoftwareOne has been different. The SoftwareOne team has become an integral part of V3iQ. Whether it is follow-ups or the processes required to bring business opportunities to the table, SoftwareOne has helped us considerably. I am currently bringing in business with the support of the SoftwareOne team. We are in regular discussions with Anurag and Satish, exploring opportunities and marketplace-related initiatives. The team also engages with us at our premises, where we discuss various business possibilities. We have aligned our market lead generation team as well. With SoftwareOne’s support, several initiatives are moving forward for us.
TAM: If you had to sum up the value of the Pinnacle Partner Summit for partners in one sentence, what would it be?
Pradeep Gupta: It is difficult to sum it up in one sentence because there are several things worth highlighting. However, every speaker at the event has a particular value proposition to share. If partners understand those key points and work towards them, they can unlock more business opportunities and expand the range of solutions and services they offer to customers.
