PwC India senior partner Manpreet Singh Ahuja has taken on an expanded mandate as Americas and Asia Pacific Alliances Leader, alongside his existing responsibilities for Clients and Industries at PwC India. Ahuja announced the new role on LinkedIn, saying he will focus on building and orchestrating PwC’s alliance ecosystem across the Americas and Asia Pacific. His mandate includes working with hyperscalers, enterprise application providers, global system integrators and sector-focused technology companies to develop solutions for clients.
Ahuja is part of the PwC India country leadership team, where he leads Clients and Industries with a focus on driving growth across sectors, priority accounts and global markets. His portfolio includes GCCs, private equity firms, startups, and promoter- and family-owned businesses. In the expanded role, he will manage strategic relationships and engage with boards, C-suite executives, promoters and ecosystem partners across India and priority global markets.
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The new responsibility builds on Ahuja’s experience across technology, consulting and business transformation. He previously served as Chief Digital and AI Officer at PwC India, where he led the firm’s digital and AI transformation initiatives, including the development of digital products and firm-wide innovation programmes. Before that, Ahuja led PwC India’s Technology, Media and Telecommunications (TMT) business, overseeing the sector across service lines and competencies. He also served as India Risk Consulting Leader, managing the risk consulting business and teams across PwC India.
Ahuja joined the company in India in 2002 and has nearly 25 years of consulting experience. His career has included assignments and leadership responsibilities across India, the US, UK, Europe, Africa and the Middle East. Earlier in his career, he worked with PwC in San Jose, California, serving technology clients, and participated in PwC Deutschland’s Genesis Park global leadership programme. His latest mandate places alliances and ecosystem partnerships at the centre of his growth agenda, as PwC continues to work with technology and industry partners to develop and deliver solutions for clients across markets
