myBillbook is an all-in-one billing, inventory and accounting platform that helps Indian SMB owners to increase their business efficiency and profit margins. Founded in 2019, myBillbook’s app, web and desktop platform is now used by more than 1 crore businesses. The easy, intuitive interface helps businesses to complete daily workflows like billing and reconciliation in seconds and also simplifies complex tasks like preparing and filing GST reports.
Problems myBillbook Faced
myBillBook team recognized that several free trial users could offer higher lifetime value based on their attributes and platform usage. They sought a comprehensive solution to execute a lifecycle engagement strategy to spark relevant conversations with users at the right times.
How CleverTap Helped myBillbook
myBillBook partnered with CleverTap, the all-in-one engagement platform, to boost engagement and revenues through highly-targeted, data-driven customer interactions. The collaboration aimed to nurture high-potential users and convert them into subscribers.
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Harnessing CleverTap’s advanced features, the company orchestrated tailored, multi-channel messaging across WhatsApp, SMS, and in-app notifications, delivered at key user milestones. This approach enabled myBillBook to drive significantly higher volumes for their inside sales funnel, boosting revenues while ensuring a superior user experience.
The Result
Snehal Samant, VP Growth, myBillBook, said: ”As a company dedicated to empowering small businesses, we recognized the need for an integrated platform to enhance user engagement and optimize customer journeys. CleverTap has helped us transform our approach to user interactions, focusing on key micro-moments that drive meaningful engagement. With its powerful data visualization and automation capabilities, we’ve been able to personalize our outreach and optimize our engagement strategy. We are excited about the growth we are witnessing and remain committed to leveraging data-driven insights to enhance our offerings further.”
By leveraging CleverTap, myBillBook achieved:
- 3x increase in the volume of high-intent “hand-raiser” users.
- 35% boost in Inside Sales-driven revenue.
- 15% reply rate on WhatsApp through personalized conversations.
Abhishek Gupta, Chief Operating Officer, CleverTap, said: “At CleverTap, we’re dedicated to empowering digital-first brands like myBillBook to create personalized, data-driven customer experiences that build loyalty and drive growth. By leveraging personalized messaging and analytics, myBillBook has transformed its engagement strategy, achieving remarkable results. This collaboration exemplifies the impact of understanding customers at each stage of their journey, and we’re excited to continue supporting myBillBook as they innovate and elevate their business.”
