HomeBusiness InsightsAI Has Reset the Playing Field for Technology Services: Ramnath Venkataraman, DXC...

AI Has Reset the Playing Field for Technology Services: Ramnath Venkataraman, DXC Technology

DXC Technology recently inaugurated its new Customer Experience Center (CEC) in Bengaluru, positioning the facility as a strategic innovation hub where customers, technology partners and DXC experts will jointly design, develop and scale AI-led enterprise solutions. The company said the new center represents more than just an office space. It has been designed as a collaborative environment where enterprises can co-create digital transformation initiatives while working alongside DXC’s consulting, engineering and operations teams. The launch also reinforces India’s expanding role in the company’s global strategy, not only as its largest delivery location but increasingly as a centre for front-end innovation.

The inauguration was led by Rob Le Busque, President – Asia Pacific and Japan, DXC Technology, Bhushan Sharma, Managing Director of India, DXC Technology and Ramnath Venkataraman, President, Consulting and Engineering Services, DXC Technology with senior company executives interacting with the media following the launch. Introducing the new facility, DXC executives highlighted the company’s six-decade legacy in managing mission-critical enterprise systems and supporting digital transformation for organisations across industries. They noted that the Bengaluru center forms an integral part of DXC’s global delivery network spanning more than 70 countries, operating through a follow-the-sun model to provide round-the-clock services to customers worldwide. The company said its business strategy continues to focus on combining deep industry expertise with end-to-end lifecycle capabilities while increasingly delivering measurable business outcomes for clients.

Speaking about the significance of the new center, Rob Le Busque, President – Asia Pacific and Japan, DXC Technology, said the facility has been conceived as a collaborative innovation platform rather than a conventional office: ”This center is not just a new office, but an entirely new way of creating a platform to innovate and develop solutions alongside our customers and our partners. It has been specifically designed to encourage co-creation, innovation and the exchange of ideas. What makes it unique is that we’ve co-located it alongside many of our operational capabilities, allowing the teams managing complex IT environments to work directly with customers and partners under one roof.”

AI reshaping DXC’s Growth Strategy

Responding to questions on DXC’s revenue trajectory, Ramnath Venkataraman, President, Consulting & Engineering Services at DXC Technology, acknowledged that the company has witnessed revenue pressures in recent years but said artificial intelligence presents a significant opportunity to reposition the business. Drawing an analogy with Formula One racing, Venkataraman described AI as a transformational inflection point capable of resetting competitive positions across the technology services industry.

According to him, DXC’s strategy is centred on building platform-led services, strengthening its go-to-market capabilities and focusing on industries where it has established domain expertise rather than pursuing broad-based expansion. He said the company will concentrate on sectors including public sector, aerospace and defence, banking, insurance, travel and transportation, and discrete manufacturing while deepening strategic technology partnerships to accelerate enterprise AI adoption.

“We’re putting in place the building blocks that can materially change the trajectory of the business. AI gives us an opportunity to leverage areas where DXC already has significant strengths and competitive advantage. Alongside platform-based services, we’re strengthening our go-to-market organisation and focusing on industries where customers value deep expertise, trust and execution capability,” Venkataraman said.

India becomes central to DXC’s innovation agenda

Addressing questions on India’s importance within DXC’s global operations, Rob Le Busque said the country has evolved far beyond being a large-scale delivery centre. He revealed that India now houses more than 38,000 employees, making it the company’s largest talent base globally. According to Le Busque, India’s role is now expanding across three strategic dimensions – technology talent, global delivery capability and innovation.

“For many years India has been recognised for its technology skills and ability to deliver global services at scale. Those strengths remain. What is changing is that India is increasingly becoming a front-end innovation hub. Bringing together skills, scale and innovation makes India central to our global technology transformation strategy and to how we help customers transform their businesses,” he said.

Customer Experience Center to Drive AI Co-creation

Explaining the purpose of the newly launched Customer Experience Center, Venkataraman said the facility will primarily support collaborative innovation between DXC, enterprise customers and technology partners. He noted that the center will enable organisations to jointly develop AI-powered enterprise solutions, validate concepts and scale implementations using DXC’s consulting and engineering capabilities.

The executive said the initiative aligns with DXC’s broader consulting and engineering business, which spans advisory services, application engineering, software development, testing and enterprise transformation. “The Customer Experience Center is focused on co-creating solutions with our clients and partners in a collaborative environment. It is intended to become a place where we not only design new AI-driven solutions but also build, engineer and execute them at enterprise scale. We’re excited that Bengaluru and India continue to be an integral part of how DXC invests and goes to market globally,” he said.

DXC Backs Multi-partner AI Ecosystem, Deepens Anthropic Collaboration

Responding to a question on the company’s AI partnership strategy, Ramnath Venkataraman, President, Consulting & Engineering Services at DXC Technology, said enterprise AI adoption will not be driven by a single large language model or platform, making it essential for technology providers to support a broad partner ecosystem. He observed that while OpenAI has a strong presence across both consumer and commercial segments, Anthropic has established significant momentum in enterprise AI deployments, making it an important strategic partner for DXC.

Venkataraman emphasised that enterprise customers will increasingly operate in multi-platform AI environments, requiring service providers to architect solutions across different models and cloud ecosystems rather than relying on a single technology stack: “I don’t think it’s a single-platform answer. OpenAI has a strong presence across both commercial and consumer markets, whereas Anthropic is largely enterprise-focused. Enterprise adoption of Anthropic is already very strong and continues to accelerate. At the same time, clients are going to operate in multi-platform environments. Our responsibility is to architect solutions that determine which platforms are best suited for different workloads.”

He added that DXC will continue investing in Anthropic while strengthening relationships with other strategic partners including Amazon and Microsoft: ”This will be a multi-partner ecosystem. We’ll invest significantly in Anthropic, we have partnerships with Amazon and we’ll continue working closely with Microsoft as well. Both DXC and Anthropic are committed to building the required skills and capabilities that help customers adopt enterprise AI at scale, while ensuring we remain flexible enough to support the broader ecosystem our clients operate in.”

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Dhrubabrata Ghosh
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