Google, at its annual developer conference, has announced the launch of Veo 3. The AI powered platform is the latest video generation model, designed to empower filmmakers and storytellers, says the company. “Veo 3 lets you add sound effects, ambient noise, and even dialogue to your creations, generating all audio natively. It also delivers best in class quality, excelling in physics, realism and prompt adherence,” said Google during the launch.
Also read: Google Cloud Makes Announcements on Agentic AI at RSA 2025
Users can generate videos with the aid of a prompt, and Veo 3 features improved prompt adherence, following a series of actions and scenes with greater accuracy, adds the software giant. Google also claims that Veo 3 has achieved state of the art results in head-to-head comparisons of outputs by human raters over top video generation models.
How Veo 3 is Better than Its Previous Versions
Google says its latest video generation model offers the following advantages:
- Greater realism and fidelity, including 4k output and Veo 3’s real world physics and audio.
- Improved prompt adherence, meaning more accurate responses to your instructions.
- New capabilities to achieve new levels of control, consistency, and creativity.
Interested users may also try Veo through Flow, Google Gemini, Google AI Studio and Vertex AI studio. Google has also stated that Veo 3 has been built with responsibility and safety in mind. The company has reiterated that harmful requests and results would be blocked. Google also claims to have tested how new features might affect safety, and have both internal teams and outside experts try to find and fix potential problems before release.
Also read: Google and MeitY to Teach AI to 10,000 Indian Entrepreneurs
“It’s crucial to introduce technologies such as Veo in a responsible way. To achieve this, videos made with Veo will be marked with SynthID, our advanced technology for watermarking and detecting content generated by AI. Additionally, Veo outputs will undergo safety evaluations and checks for memorized content to reduce potential issues related to privacy, copyright infringement, and bias,” says Google.
Limitations of Veo 3
Google has also clarified that while Veo 3 is hoping to make strides in video generation, creating videos with natural and consistent spoken audio, particularly for shorter speech segments, remains an area of active development. “We’re continuously working to refine audio synchronization and eliminate instances of incoherent speech,” adds the company.
