As the world accelerates toward 2025, Arun Parameswaran, Managing Director – Sales at Salesforce India, has unveiled key technology predictions that promise to redefine the digital landscape. Central to his forecast is the emergence of agentic AI. “As we look ahead to 2025, it’s clear that the rapid evolution of technology, especially AI, will fundamentally reshape the way businesses operate and how customers engage with brands. At Salesforce, we believe 2025 will mark the true dawn of agentic AI — a new era where AI systems move beyond being reactive assistants to becoming proactive, autonomous agents capable of transforming customer engagement, business efficiency, and decision-making,” he said.
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Parameswaran highlighted that 2025 will mark the true dawn of agentic AI, powered by programs from the Government of India: “The future of agentic AI in India is poised for transformative growth, driven by several factors with programs like Digital India, Make in India, and National AI Strategy (AI for All) providing a strong foundation for AI adoption. However, its success will depend on balancing technological progress with ethical, social, and economic considerations. Collaborative efforts across government, industry, academia, and civil society will be essential to realize its potential responsibly and inclusively”.
He further added: “As we look ahead to 2025, the scope of these agents will expand dramatically, with multi-agent systems addressing complex challenges, such as simulating product launches or optimizing marketing campaigns. We will witness AI agents working collaboratively, transforming productivity and redefining problem-solving at an unprecedented scale. The future will not just be about using AI; it will be about creating and customizing agents that collaborate to understand and execute strategic tasks and decisions, both in personal and business contexts”.
Agentforce 2.0: Salesforce’s Vision for 2025 and Beyond
At the heart of Salesforce’s AI vision is Agentforce 2.0, an enhanced digital labor platform. “Agentforce 2.0: the newest version of Agentforce, the first digital labor platform for enterprises — a complete AI system for augmenting teams with trusted, autonomous AI agents in the flow of work. These advances will enable companies to scale their workforce with customized agents capable of handling complex, multi-step tasks with even more precision and accuracy,” he added.
Parameswaran emphasized the critical role of trust in realizing the potential of agentic AI. “To unlock this agent-driven future, trust will be the cornerstone. Maintaining trust in AI systems will become a top priority for businesses, and we’ll see companies create an equal playing field where everyone can access this technology to ensure humans and AI can work together successfully. AI agents will also emerge as the new front line in organizational security—outperforming human capabilities in identifying vulnerabilities, enhancing security measures, and implementing proactive solutions, he emphasised.
He also highlighted that India is uniquely positioned to leverage these advancements, with businesses across sectors already exploring AI’s transformative potential. “India stands at the cusp of these transformations, where businesses are uniquely positioned to leapfrog into this future. With AI innovation accelerating across industries, Indian organizations can harness the power of trusted, ethical AI to redefine customer success, drive growth, and empower employees to focus on high-value tasks. At Salesforce, we are proud to be at the forefront of this shift with Agentforce, a suite of customizable agents and tools on the Salesforce platform powered by AI, data, and action. Agentforce helps companies meet customer needs 24/7, augment employee workflows, and unlock new levels of operational scale. It’s not just about automation — it’s about creating seamless collaboration between humans and AI to deliver unparalleled customer experiences,” he said.
As 2025 approaches, Salesforce’s commitment to responsible AI adoption remains unwavering, emphasises Parameswaran. The company aims to support businesses in leveraging cutting-edge technologies like agentic AI to reimagine processes, unlock growth, and create transformative value. “With agentic AI, the possibilities are endless. Together, we can reimagine how businesses operate, engage with customers, and achieve their goals in 2025 and beyond,” Parameswaran said.
