According to rumours, next month, Apple will debut artificial intelligence (AI) and generative AI technologies in iOS 18 during its annual Worldwide Developers Conference (WWDC). While Apple is late to the AI game, with rivals Google and Samsung already introducing AI versions on Pixel 8 and Galaxy S24 handsets, it wants to deploy its on-device AI with a sense of iPhone exclusivity, remaining loyal to its ethos thus far.
According to Bloomberg’s Mark Gurman, the Cupertino giant’s next AI advancements will be driven by its Large Language Model (LLM), with all processing conducted locally on the devices, as reported by 9To5Mac and SamMobile. The company’s marketing methods are expected to use on-device AI’s privacy and processing speed benefits.
Benefits of on-device AI
Apple’s move to bring AI processing directly to iPhones and iPads with iOS 18 represents a substantial shift away from the traditional dependence on cloud computing for AI operations. Apple aims to transfer AI functions to local device processing to improve customer privacy and data security. This strategy reduces the need to send sensitive data to remote servers, lowering the danger of data breaches and ensuring user data is kept on the device. Furthermore, local AI processing allows for faster response times and increased efficiency because activities may be completed without relying on internet connectivity or server availability. Apple’s shift to on-device AI demonstrates its dedication to protecting user privacy while offering robust and seamless AI experiences that are straight to customers’ fingers.
Apple iOS 18’s on-device AI capabilities: Features Expected
With iOS 18’s on-device AI capabilities, consumers can expect several improvements across multiple areas. Siri, Apple’s voice assistant, is expected to boost performance by responding faster and comprehending natural language better. Furthermore, the Camera and Photos apps may benefit from AI-powered capabilities such as photo editing tools, object detection, and personalised photo recommendations based on your usage patterns. Furthermore, iOS 18 may provide more relevant search results and app suggestions by exploiting on-device data and user behaviour, resulting in a more personalised and intuitive user experience.
How Apple Plans to put into effect its AI
In a nutshell, Apple’s AI will be offered only on-device (iPhone, iPad) rather than through cloud assistance, as is the situation with Samsung and its Galaxy phones.
Also read: Apple Foldable Phone
On-device AI, although providing greater privacy and faster processing times, lacks the raw computational capacity of cloud-based AI systems. Nonetheless, Apple intends to include AI characteristics optimised for local processing, potentially improving features such as Siri and auto-reply functions.
What did Samsung do differently?
This strategy differs from Samsung’s practice, combining on-device and cloud-based AI using its LLM and Google’s Gemini technology. With a simple configuration toggle, Samsung allows users to pick where their data is processed. The performance of these functions on the Galaxy S24 and devices upgraded to One UI 6.1 with AI capabilities varies, depending on the intricacy of the tasks.
While Apple has not said the AI technologies it expects to include with iOS 18, there is conjecture that the upgrade may boost language translation, typing autocorrect, and photo editing capabilities. Furthermore, recent discussions between Apple and Google revealed a potential agreement to use Gemini to power certain 18 iOS AI functions. However, the status of these negotiations has yet to be confirmed.
Apple’s emphasis on on-device AI in iOS 18 demonstrates its commitment to customer privacy. Apple decreases the danger of data exposure by executing AI activities directly on the device rather than depending on cloud servers while maintaining user control over sensitive information. While this technique may reduce the complexity of some capabilities as compared to cloud-based AI, it provides significant benefits such as faster performance, offline functionality, and improved data security. Apple’s policy reflects its dedication to providing a smooth and safe user experience throughout its ecosystem.
Very informative content