Assurance Intl Limited has announced the appointment of Anupam Srivastava as their new Vice President of Sales and Marketing. In this strategic leadership role, Srivastava will spearhead the growth and expansion of the company’s business portfolios across Goodyear (Lubricants & Filters), STP (Lubricants, Filters & Batteries), and ACDelco (Lubricants & Batteries).
Bringing over two decades of rich experience in the lubricants sector, Srivastava is known for his sharp business acumen, proven ability to scale businesses, and deep expertise in building high-performing teams and channel networks. His appointment comes at a pivotal time as Assurance Intl continues to strengthen its presence in the automotive aftermarket and mobility ecosystem.
Also read: Sanjay Kumar Appointed Chief Operating Officer at GMR Hyderabad International Airport
“We are delighted to welcome Anupam into the Assurance Intl leadership team. His dynamic vision, operational depth, and proven execution capabilities make him the perfect fit to drive our next phase of growth,” said Mukesh Sharma, CEO, Assurance Intl Limited. “His understanding of consumer markets and ability to build high-performing teams will further strengthen our brands and channel networks.”
During his tenure at Gulf Oil, Srivastava was consistently recognized as a top-performing Regional Head, quickly rising through the ranks from Area Business Manager to General Manager. His leadership was instrumental in driving market penetration, revamping product portfolios, and unlocking significant rural distribution growth. Srivastava has also held key positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser, and Dabur, contributing to his well-rounded industry insight and brand-building capabilities.
Also read: Nilesh Garg Joins Assurance Intl as Chief Business and Growth Officer
Speaking on his new role, Anupam Srivastava shared, “It’s an exciting time to join Assurance Intl. The brands we manage have huge potential to shape the future of the Indian automotive aftermarket. I look forward to working with the team to deliver breakthrough growth and create long-term value for our stakeholders.”
